Specialty Engagement Study

Methodology

The study was modeled upon the well respected Simmons syndicated Multi-Media Engagement Study in the US and looked at the audience engagement of the top 30 specialty channels in Canada.

Specialty stations included were selected on top 30 Fall ’09 AMA rankers (Aug31-Oct 25/09) including 10 Canwest specialties
Sample consisted of 3,000 18-54’s in English-Canada, representative by region, age and gender
Every channel was rated on the same attributes within the survey
Survey was conducted by SRG in November 2009

STUDY DETAILS
	Introduction > Objectives of Research > Methodology > Engagement Attributes Rated > Example Questions: • “I am more likely to purchase products advertised on this channel” > • “This channel is one of my favourites” >