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Overview |
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Established in 1972, Financial Post Magazine, formerly National Post Business magazine, is a premium business publication. The publication is extremely targeted, reaching
the desirable owners, managers and professional occupation bracket. These affluent readers are
educated, high earners and are savvy consumers.
The magazine consistently provides context, analysis and understanding to current trends,
companies and issues that are shaping the economy and Canadians lives. Topics include
corporate strategies, profiles of top political and business leaders with articles aimed at the
broader interests of its upscale audience.
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Details |
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Distributed across Canada through selected copies of the National Post newspapers and Canwest city papers |
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Issued monthly (11x per year) |
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Special themed issues available: Small Business, CEO of the Year, Entrepreneur of the Year,
Auto Industry, Family Finance, MBA Executive Education, FP500
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National circulation of 207,143 |
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Auditing Source: ABC |
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Readers per Copy of 5.6 |
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Recommendation
& Rationale |
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| Financial Post Magazine is recommended for the following reasons: |
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Highly targeted to desirable affluent readers |
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Cost efficient competitive low CPM |
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Cost effective competitive price |
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Magazine environment quality and engaging editorial |
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Good pass along readership high readers per copy |
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