Brand Partnership

Integration and product placement continue to be among the most captivating and effective ways a brand message can reach its consumer. Marketing Ventures has access to an integration landscape of over of 150 programs generating thousands of unique brand exposure opportunities within any given year.

Marketing Ventures has years of experience working with Canada’s top television producers; experience which has lead to the development of a business model –driving quality and results for brand partners.

The brand partnership model is less about finding the right show, and more about creating the right experience -for partner brands, for the programs, for the hosts, and the audience. Marketing Ventures considers and builds on the legacy of the most successful projects, keeping in mind how programs, networks and audiences evolve over time. Its solutions seek out differentiation, simplicity, and honesty, often referred to as the “organic” viewer experience.

It is a model within which the client, the agency, and Canwest work in collaboration focused on achieving a brands business objectives, while maintaining a viewers positive relationship with content.

The partnership solution landscape is vast and constantly evolving. It spans all manner of dramatic, reality, instructional, educational and news content found throughout Canwest broadcast, on-line and print publications.

It is important to consider and plan these activities well in advance of the campaign “on-air” target dates. Typically, integration and product placement should be part of the planning process a minimum of 10 months prior to when the campaign is to begin.

For more information on how a brand partnership may benefit your brand needs, please contact your Marketing Ventures representative.

Product & Script Integration

Toyota - Regenesis

Virtual Product Placement

Brand Integration

Multi-Platform