Billboard

Commonly created to promote program sponsorship, a short message or brand messaging to compliment regular length commercials, the billboard works well to capture an audience as it is placed at the top and bottom of a standard commercial break.

The standard length is :07 seconds. Typically, when producing billboards, the client provides fully produced creative and a tagline script. Canwest always supplies the voice talent as each network has its own signature voice. Canwest can also build a billboard using client supplied assets and brand commercials, if required.

The standard creative lead-times for billboards can vary based upon availability of client supplied assets, however general within 4 weeks.