Montreal

Grand Prix

driving.ca built a Motorsport section within the site, which features all of the Canadian race events.

Integrate Toyota within relevant Montreal Grand Prix content, increase brand awareness for Toyota and drive users to the Toyota F1 website

Toyota was positioned as the official sponsor of the Montreal Grand Prix Microsite
The Toyota F1 sponsor logo was in the footer of all Microsite pages
A Toyota F1 leaderboard, skyscraper and big box ran exclusive to the Montreal Grand Prix Microsite for the entire campaign
canada.com provided promotional support by running one leaderboard, one skyscraper and one big box ad throughout the canada.com Network
The Montreal Grand Prix Microsite was showcased on the canada.com home page during the campaign

10,950 messages in five weeks from 4,579 unique users; 95% answered the poll question after entering the contest
Global earned a share of revenue for each message sent by viewers
Online redemption of PIN codes captured user database information
The program was sponsored by Excel Mints