Whistler Wellness Week – May 31-June 7, 2008



Objective


To promote Whistler Wellness Week and encourage viewers to visit Whistler for a relaxing getaway.

Overview


Tourism Whistler ran a 2 week promotion on Global BC encouraging viewers to visit their website to enter to win the Ultimate retreat, including accommodation, spa treatment and workshops.

Highlights


Coming off the ski season, this promotion highlights that Whistler is not only a ski/snowboard destination, it’s a place to getaway from the city to relax and rejuvenate.

Success


Increased traffic to the Whistler website
SCHEDULES
• Winter/Spring 2009
    Eff: 2/2 until further notice
• Winter 2009
    Eff: 12/15 until further notice
• Fall 2008
    Eff: 9/8 to 12/14
• Summer W/BB R3 2008
    Eff: 7/7 to 9/7
• Summer R3 2008
    Eff: 5/26 to 7/6
• Spring R3 2008
    Eff: 4/7 to 4/27
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