Identity asks contestants to size up a group of strangers in an effort to match their identities and win a top prize of $500,000. The ultimate mind game is hosted by Emmy Award-winning comedian/magician Penn Jillette (Penn & Teller). In this intense game of impulse and reasoning where keen perception and instincts can lead to big money, each new contestant faces 12 new strangers and a list of 12 new identities. The game unfolds as the contestant picks an identity - ranging anywhere from a profession to a shoe size - and tries to match it with one of the 12 strangers. The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the top prize of $500,000. Like Deal or No Deal, Identity kicked off with a Christmas Weeklong Stunt. Its return to Friday nights on CH saw ratings increase for key demos. In Toronto, Identity improved on the week long stunt by 13% for Adults 25-54, 28% for Adults 18-49 and a whopping 111% amongst Adults 18-34. Tune in Fridays to see if you can match identities. Identity. CH Fridays.

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