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It's officially summer. The sun is out, the pools - open, the vacation's - booked, and viewers are still watching.BBM NMR People Meters reveal that adults spend almost 20 hours each summer week watching television. Last summer alone 26 million adults watched TV, that's 96% of the adult population each week! Even those ellusive adults 18-34 are watching television throughout the summer - 15 hours of it each week.
How do you make sure that when viewers are enjoying this summer they are buying your beer, drinking your cola and watching your movies? Remind them during their favourite summer shows - (Wipeout, Nashville Star, Swingtown, Celebrity Circus, Durham County, In Plain Sight, Fear Itself)
According to the latest BBM Analytics OmniVu survey, television advertising is the most consumed and influential medium among all Canadian demographics. Televison offers over two and a half times the influence of all other media combined! With TV also outranking all other media in effectiveness, persuasiveness and viewer engagement it is the clear channel to reach consumers this summer.
With all new hot summer programming Canwest maintains its share of viewing throughout the summer.
We keep our share - see the facts here.
June Heats Up With Burn Up.
Global TV presents the high stakes conspiracy thriller - Burn Up. Coming this June, two friends, power players in the international oil industry, face a series of violent events and shocking revelations that could tear apart their friendship, their business, even civilization as we know it.
Staring Rupert Penry-Jones, Bradley Whitford and Neve Campbell. Each of their charaters has a stake in this volatile industry, all must decide where their loyalties lie, and how far they are willing to go in order to win. Burn Up takes viewers from the oil fields of Saudi Arabia, to the oil mansions of London; from Arctic villages where thawing gases burst into flame, to the UN convention where the fate of the world hangs in the balance.
Check out Burn Up coming soon to Global TV.
See the pumped up trailer here.
